Conflicting ambitions
A lot of businesses today are hovering between conflicting ambitions.
On one side, they want to create the best web experience for their
customers; on the other, they have to deal with clear cost and
operational expenses incurred from developing and managing a single web
code base for all touchpoints. As a business owner, you need to have
thoroughly planned and budgeted before setting up a responsive website.
For starters, keep these important elements in mind:
• Responsive design and HTML5 are mutually exclusive. Contrary to the
popular web design idea, CSS3 and HTML5 are certainly two separate
technologies. Yes, it is true that you can develop a responsive site
without using HTML5, but most web developers are using the features of
CSS3 and HTML5 to build responsive sites.
• As an early adopter, there will be many challenges ahead.
Responsive design is a developing concept that you will need to learn
and adapt to. While there are many great examples of responsive designs
to be inspired by, there will still be hurdles to face.
• If you proceed, you will probably need agency help. Responsive
design is a complex concept that requires a focused approach by your
web developers. Seeking outside expertise from a web development
company will reduce the risk of losing your investment.
• It doesn’t replace the need for apps. Responsive web design and
mobile apps are completely different ideas. A responsive site will not
be able to simplify mobile apps let alone replace it. Thus, you need to
have separate teams streamlining the different development processes of
both concepts.
Responsive web design is an effective web solution for cross-browser
compatibility and single code base for all devices. Today, we are
bombarded with a variety of screen resolutions where responsive design
becomes a perfect solution.
