Why you need a company logo
As a business owner, the first thing you want to do is to create your business logo. You can’t start a marketing campaign without a company logo because the logo represents the overall company image you want customers to perceive. It’s pretty much the basis of all your marketing efforts, so don’t take it lightly. Remember, business logo design is not all about the colors and graphics; it is about brand identity and company image. Your company logo should reflect business values and competencies.
How do you achieve that kind of design?
For instance, say your business sells olive oil. You need to make sure your logo emphasizes the product’s benefits. Sometimes a logo doesn’t need to be that fancy or expensive, as long as it sends out the right message to the customer, you are good to go!
Two basic logo forms
Two simple logo forms you can use are:
• an abstract symbol, which is most common
• logotypes, the stylized version of your company’s name.
However, it is not a bad idea to combine both styles.
It may seem a good idea to design a logo on your own and avoid higher costs; but the truth is, it will cost you even more. There are a lot of professional designers out there who charge less for quality logos. Don’t take risks even if you know how to use Microsoft Windows Paint. It is your company’s name that is at stake, so try to spend on a logo that will further strengthen the brand’s image and satisfy customers.
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