How can we harness the power of Twitter?

Good question. But before we get into that discussion, let us see how Twitter evolved from a simple social media platform into a powerful marketing tool.

Today, Twitter is fast-becoming an important tool for online marketing. According to Techcrunch, the social media giant is receiving approximately 8 million unique visitors per month and about 3 million messages daily. So it is no surprise, that more and more businesses are using Twitter as a means of communicating to their prospects and customers. Now let us take a look on some of the amazing ways to use Twitter as a marketing tool.

Utilize Twitter to drive potential customers to your website.

Share your interesting content by adding website links into the tweets. If it is really buzz-worthy, your audience will start to tweet about it on their own.

Monitor your brand on Twitter.

How is your buzz level? Using Twitter’s Search tool, you can search and monitor what people are saying about your company and other related brands in your industry.

Take advantage of the Twitter “Favorites” feature.

Click the little star in your Twitter stream and show the public what others think about your company. The URL for this page looks something like this: http://twitter.com/USERNAME/favorites. Example: www.Twitter.com/OolyBooly/favorites

Use Twitter to inform your audience about company events.

If your company has an upcoming event, tweet about it. Also, never forget to add a sign-up page link into one of your tweets.

Establish your business as an expert in your industry.

You need to let your audience know that their interests and needs are a top priority. Tweeting about useful and relevant information is one way to jumpstart this technique. By doing this, you are not just helping them, but also slowly positioning your company as an industry expert.

Developing your Business on Twitter?

If you are willing to take your social media marketing strategy up a notch and work toward developing a real reputation on Twitter, then visit us at getbacklinksmarket.com.